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• Those free spins have to be used on Big Bass Splash, which is one of the most popular online slot games in the UK.

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The survey data we collect shows that most gamblers have more than one online account – in fact, the average is around three – meaning that the current data gives a narrow view. One of the weaknesses of operators’ current approach to customer data is that it is limited to observing a customer’s gambling on their own products. Despite non gamstop casinos lockdowns, 8% still say they have gambled online at a pub or club, which reflects the fact that there were periods of lighter restrictions that coincided with some of the data collection. As home and work life blur into one for many people, and others have been furloughed, it is also unsurprising to note that fewer online gamblers say they have gambled at work (down 4 percentage points in 2020) and while commuting (down 2 percentage points). Despite the dominance of ‘the home’, one in five (20%) of respondents had gambled online in other places, particularly those online gamblers aged (44%) while less than 2% of those aged 65 and over had done so.

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